I said multiple times that email marketing might look old-fashioned, but when it comes to small businesses, it's a very powerful tool. It's cost-effective, helps you connect directly with your customers, and builds stronger relationships. Here's how you can win with Email Marketing for Small Businesses owner:
Why Email Marketing is Great for Small Businesses
Small businesses struggle a lot in finding the right audience and increasing their reach. Eventually, they fell behind in making people known of their services and products. Here’s how email marketing helps them-
- You don’t just post content and leave, expecting someone to find it. Here, the email goes to the inboxes of people directly and you connect with them personally.
- Email marketing delivers a higher ROI than any other platform.
- When you connect with your audience directly, you build relationships with them and keep your brand in front of them. Additionally, it builds trust.
Getting Started: Your Email Marketing Toolbox
If you haven’t yet started email marketing, this is your sign to take the first step!
To start with, firstly choose a platform. You can find many email marketing platforms that are user-friendly and specially designed for small businesses like yours. Some platforms are MailChimp, Constant Contact etc. Here, you can build lists, design emails and track results as well.
After that, hop on to list building. On your website keep a signup form and encourage the audience to fill it. You can do this on social media and offline as well. Remember, never buy an email list, always focus on creating one.
Crafting Emails that Convert
Once you’ve completed those two steps, let’s come to creating emails that actually boosts conversion. Here is what you can do -
- Create catchy, clear and understandable subject lines. They’re the first thing that your subscribers see.
- Don’t make your emails too long. Keep them short, direct and clear. Remember that your subscribers are busy and won’t be able to give more than a minute.
- Make the email design responsive so that it automatically fits all sizes of screens and doesn’t make it odd.
- To make sure that people take some action, use a CTA. Make the CTA bold, large font and visible. Also, don’t add more than one CTA in an email.
- The most powerful step, personalize the emails. Use your subscriber’s names, interests, needs and preferences to craft the content accordingly and win them.
Email Marketing Tips for Success
Some extra tips that help in boosting email marketing strategy include segmenting the email list. To approach subscribers with relevancy in time, interest and preference, it’s always a good idea to segment them based on these characteristics.
Other than that, be regular in sending emails, following up and catching up with your subscriber's pace. It doesn’t mean you need to send 10 emails per day but, whenever you send one, be regular with that timing.
Maybe, you’re sending a monthly newsletter on the 15th of a month, be sure to maintain the consistency and post on the 15th of next month. The same goes for weekly and daily emails.
Email marketing is a proven powerful tool for small businesses. Use these tips, connect with customers and take your small business to heights!
