The food industry is a fast-growing and ever-changing sector, where the incorporation of technology is changing how consumers are attended to and the management of the business. A significant development within this sphere is incorporating geolocation functionality in online takeaway ordering platforms. For companies like Ordering Direct, integrating geolocation features into their food ordering system can significantly influence customer engagement with restaurants and how restaurant businesses are run. This paper aims to discuss the importance of geolocation within online takeaway ordering systems and demonstrate that they are not only beneficial.
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