As per the current market research conducted by the CMI Team, the global POP Display Market size is expected to record a CAGR of 5.3% from 2023 to 2032. In 2022, the market size is projected to reach a valuation of USD 12.2 Billion. By 2032, the valuation is anticipated to reach USD 17.9 Billion.
Our research report offers a 360-degree view of the POP Display Market’s drivers and restraints, coupled with the impact they have on demand during the projection period. Also, the report examines global opportunities and competitive analysis for the POP Display Market.
POP Display Market: Overview
The POP display market refers to the market for Point of Purchase (POP) displays, which are promotional materials or advertising displays typically placed in retail stores to attract customers and increase sales.
POP displays can take many forms, including cardboard, countertop, floor, pallet, and end-cap displays. They can be used to showcase new products, offer promotions, highlight seasonal items, and provide information about products or services.
The POP display market is driven by several factors, including the increasing competition among retailers, the need to differentiate products from competitors, and the growing importance of visual merchandising. The market is also fueled by the rise of e-commerce, which has led to greater demand for in-store experiences and interactive displays.
Growth Factors
The POP display market presents several key opportunities for businesses operating in the industry. One of the most significant opportunities is the growing importance of visual merchandising in the retail industry. Retailers are increasingly looking for ways to enhance the customer experience and differentiate themselves from competitors, and POP displays can play a crucial role in achieving this.
Additionally, the rise of e-commerce has created new opportunities for POP displays as online retailers look to expand their offline presence and provide a better customer experience. Customization is another crucial opportunity in the market, as businesses can tailor their displays to the specific needs of different products and brands.
Finally, the increasing demand for sustainable and eco-friendly products is creating opportunities for businesses that offer environmentally-friendly POP displays, which can help them differentiate themselves in the market and appeal to environmentally-conscious consumers.
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Segmental Overview
The market for POP Display is segmented into product type, material type, sales channel, and application.
Based on material type, the POP display market is classified into Corrugated Board, Plastic Sheet, Foam Board, Metal, and Glass. The corrugated board segment is considered one of the leading material segments in the POP display market.
Corrugated boards are popular for POP displays because they are lightweight, cost-effective, and easy to customize. They can be easily printed on, cut, and folded into different shapes and sizes to meet the specific needs of different products and brands. Corrugated board displays are also environmentally friendly and easily recycled, which is an important consideration for many consumers and retailers.
In addition to corrugated boards, other materials commonly used in POP displays include plastic, metal, wood, and glass. These materials are often used for more specialized displays, such as those designed for high-end or luxury products.
Regional Overview
The Asia Pacific (APAC) region is one of the fastest-growing markets for POP displays, with several factors contributing to its growth. The region’s growing middle class, increasing urbanization and expanding retail sector create significant demand for POP displays. The rise of e-commerce is also creating new opportunities for the market as online retailers look to expand their offline presence and provide a better customer experience.
China is the largest market for POP displays in the APAC region, with significant demand coming from the country’s booming retail sector. The country’s large population and increasing consumer spending are contributing to the market’s growth. Other countries in the Asia Pacific, such as India, Japan, and South Korea, are also experiencing significant growth in the POP display market, driven by similar factors.
The paper and paperboard segment is one of the leading material segments in the APAC POP display market. Many companies specialize in providing customized solutions for different industries and products. However, other materials such as plastic, metal, and wood are also commonly used for specialized displays.
In terms of key players, the APAC POP display market is highly fragmented, with numerous small and medium-sized companies operating in different regions. However, some of the key players in the market include WestRock Company, DS Smith Plc, Smurfit Kappa Group, and Georgia-Pacific LLC.
Overall, the APAC POP display market presents significant opportunities for businesses offering high-quality, customized, and cost-effective solutions to meet the growing demand for visually appealing and effective displays in the region’s expanding retail sector.
Some of the prominent players
- WestRock Company
- DS Smith Plc
- Smurfit Kappa Group
- Georgia-Pacific LLC
- International Paper Company
- Sonoco Products Company
- S. Corrugated Inc.
- FFR Merchandising Company
- Marketing Alliance Group
- Creative Displays Now
- Others
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