These are unprecedented times for the cycling industry both in the UK and globally. The coronavirus crisis has led to booming demand for bikes worldwide, but with retailers selling out of stock often as soon as it arrives, the industry is struggling to keep up with demand; local lockdowns have impacted production facilities, components needed for the finished product are in scarce supply, shipping costs are soaring and, in the UK, Brexit is also having an impact.
Here, Damian Hackett, Orbea’s country manager for the UK and Ireland, outlines the challenges the Spanish brand has faced over the past year or so, and explains what it is doing to overcome them. https://road.cc/content/blog/pandemic-effect-how-one-bike-brand-responding-282757
