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The brand's influence is also evident in its approach to branding and marketing. Comme des Garçons often employs a minimalist and enigmatic approach to its marketing strategies, focusing on the intrinsic value of its designs rather than adhering to mainstream promotional tactics. This strategy aligns with Kawakubo’s belief in the importance of substance over superficiality, reinforcing the brand’s image as a leader in innovative and boundary-pushing fashion.
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- https://thecommedesgarcons.com/
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- 03-03-06
- Working at https://thecommedesgarcons.com/
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