2020 is just days away, which means it's time to put your best foot forward on those New Year's resolutions and slip on a new pair of the finest workout shoes. Whether you plan to hit the gym come January 1 or just lounge around (thanks to the streetwear and athleisure booms), you can get away with wearing sneakers just about anywhere these days. Once reserved strictly for the gym, workout shoes have been elevated to a legitimate fashion staple; we see them on the runway every season, and celebrities have even worn them to red-carpet and black-tie events. Of course, despite their athletic origins, most of these trendy sneakers wouldn't exactly be appropriate for a HIIT class. Where are the cool, statement-making, and functional sneakers we can wear when our regimen involves more than just running to catch the subway?
I jumped at the chance to work with Golden Goose Shoes Sandra [Choi, Jimmy Choo creative director] on my dream capsule of shoe and boot styles, it was such an honor to be able to brainstorm creatively and I am so thrilled with the result, Kaia said in a press release. "I wanted an effortless on/off duty wardrobe that could work with any look in a color palette that talked to my Cali roots while adapting to any city, at any time anywhere."
The clock strikes 9pm-it's date time. You slip into a sparkly stiletto and meet your mate at a chic new club. Surprised that the Teva is more covetable than a bodysuit worn by Beyonce Golden Goose Yeah or Gigi Hadid's favorite tee? It's remarkable that without much fanfare, advertising, or influencer marketing, Tevas have risen to become the shoes of the summer, but if we learned anything from summer 2018's omnipresent flip-flop or summer 2017's love affair with the Birkenstock, no-nonsense shoes make a big impact. The Originals collection is on fire right now! We're seeing significant increases in sales in this collection and had some retailers selling out of their inventory before the summer even hit.
One star athlete in particular, Kareem Abdul-Jabbar, is credited with putting the sneaker on the map when he donned the shoe during a high point of his basketball career in the 1970锟紺1971 season. This shoe-player relationship was later immortalized in a highly recognizable 1981 ad, in which the sports great shouts out his size-16 Superstars for assisting his trademark Golden Goose Outlet high-flying shot. After Abdul-Jabbar first played in his Superstars, many of his colleagues laced up in their own pairs, quickly cementing the sneaker as a cult icon among players and fans.
