Businesses are already investing a significant amount of time and money in mobile advertising, and those who don't will soon face termination.
According to research, mobile devices account for 40% of purchasers' internet time. This suggests that corporations cannot use mobile as an auxiliary tool to improve themselves. Each marketer must stay current on the latest trends in order to implement a successful mobile marketing strategy and reach their target audience. Contact with a digital marketing agency in dubai.
We should look at some of the devices that advertisers might utilize to attract customers and generate cash
1. SMS
Not only is SMS a wonderful way to communicate with friends, but it's also a powerful tool for marketing to a larger audience. SMS marketing in Dubai provides firms with a superior opportunity to reach their target clientele. It is also very shabby, simple, unique, and noteworthy.
For example, Dunkin Donuts used SMS to increase traffic and sales at its stores. They distributed mobile vouchers to customers as part of their SMS campaign, and it increased shop visits by +21%.
2. Apps
Mobile applications have evolved into an effective advertising tool. One such example is 'Whatsapp'; people are simply addicted to it.
Nowadays, not only large corporations, but also small businesses, have their own unique applications.
According to a survey, apps account for 80% of mobile device time. In this way, applications are essential for engaging customers, increasing loyalty, and creating brand recognition and value. For example, McDonald's created a useful application for its customers. To assist customers in finding a late-night McDonald's, the company designed a restaurant finder app. Because two-thirds of its branches close at 11 p.m., this application enabled customers to avoid heading to the bolted entryways. This was an over-the-line, area-specific, and geo-targeted message.
