"The desire for comfort and utility is more apparent than ever, but that doesn’t mean those who are fashion-forward want to disown their sense of style. Therefore, we’re seeing luxury brands fill this gap in the market by creating products like water shoes that are functional but still carry the clout of a high-fashion brand," Stitch Fix style expert Layne Cross told TODAY.
Society's sudden penchant for water shoes might also have something to do with the fact that "ugly" shoes, like Crocs, have been creeping into the mainstream for quite some time.http://www.morethanslipper.com/infant-shoes/
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