Why Your Business Needs a Google Knowledge Panel In today’s competitive digital world, having a Google Knowledge Panel for your business is crucial for boosting visibility and establishing credibility. A Google Knowledge Panel is the box that appears on the right side of search results, providing users with key details about your business, such as your name, logo, address, contact information, and more. The main benefits of having a Knowledge Panel include increased visibility, enhanced trust, and easy access to essential information. Customers can quickly find what they need about your business, making it easier to convert searches into actual visits or sales. You might wonder if you need a Wikipedia page to get a Knowledge Panel. While having one can help, it's not mandatory. Google gathers data from various sources, including your Google My Business profile and social media, to create your Knowledge Panel. So, even without a Wikipedia page, your business can still earn one if it has a strong online presence. To get started, claim your Google My Business listing, ensure your details are consistent across platforms, and stay active on social media.